There are a few things in my family that we get regularly and we always stick with the same brand -- this is one of those things.
Tropicana just started a new rewards program! (You can go here to sign up)! I would equate this program to the Huggies or Pampers Rewards' programs. You earn points for buying Tropicana products, you enter them in online, and you can choose from hundreds of different products with which to redeem them!
While I was researching the program, I stumbled across this interview with the former global marketing officer for PepsiCo International. It answered several of my questions about the program.
